The Best Instagram Stories Examples

The Best Instagram Stories Examples

 


 

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The Best Instagram Stories Examples

 

Instagram Stories provide a significant feature that cannot be overlooked, whether you have a personal or business account. They offer a great opportunity to engage with both new and existing followers, allowing you to increase your brand’s reach and engagement.

Utilizing Instagram Stories is straightforward, but it is essential to share captivating content to keep your audience interested. In this article, we will highlight the top Instagram Stories currently available for viewing.

MKBHD: Behind-the-Scenes

The Best Instagram Stories Examples

Marques Brownlee offers followers a glimpse into his studio and the filming process, showcasing the effort that goes into creating his sleek videos.

Followers are curious about the behind-the-scenes aspects of content creation or product development in your company. Providing this insight fosters intimacy and can build trust, transparency, and loyalty.

Apple: Product Promotion

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Apple continues to showcase its iPhone 15 on Instagram, highlighting the phone’s features such as camera quality, storage, and available color options.

Every business should leverage Instagram Stories to present their products, giving followers a comprehensive look at what to expect. When launching a new product, use stories to create anticipation and inform customers on how to access the items, adding fun elements like stickers or emojis.

The Cut: Q&As

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The Cut, a lifestyle publication, explores various topics, including fashion, beauty, lifestyle, and celebrities. Writer Amil Niazi engages with her audience through a Q&A session, offering insights into her writing process, ideas, opinions, and personal experiences as a parent.

Q&As are an enjoyable strategy to help your audience learn more about you; encourage followers to submit questions using the “Ask me a Question” sticker.

Mercedes Benz: Run Fun Quizzes

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Mercedes Benz uses quizzes creatively. They tested their fans’ knowledge on the new E-Class features, then engaged them with an immersive exploration of the car based on their score.

Running quizzes on Instagram Stories can spice up your content strategy, boost engagement, and brand awareness by offering enjoyable interactions and breaking the routine of regular posts.

H&M: Product Buying Guide

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To prevent your followers from feeling like just a potential sale, create a buying guide. Offer a visual display of your products to entice them to make purchases. H&M, a top fashion brand, leveraged Instagram Stories to showcase new arrivals and presented them on models for a realistic view.

Premier League: Promote Your Posts

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Your Instagram Stories hold significant viewer attention, so keep followers informed about your latest content. Despite having 70 million followers, the Premier League successfully reuses grid posts on Stories to engage the audience.

For an upcoming match between two prominent managers, the league hyped the event by taking viewers on a journey. This tactic heightened anticipation and increased user engagement with the post.

NBA: Countdown

Best Instagram Stories Examples 7

Best Instagram Stories Examples 7

Generate excitement around your event, launch, or live session by using the Instagram Story countdown sticker. For example, the NBA countdown of a match in Abu Dhabi allows viewers to set reminders and receive notifications before the event starts.

The Late Show with Stephen Colbert Late: Instagram Takeovers

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Celebrities like Alicia Keys, Danai Gurira, and Jessica Chastain took over The Late Show with Stephen Colbert’s Instagram, giving fans a behind-the-scenes look at their show prep.

If possible, have influencers and celebrities take over your Instagram account to create engaging content related to your brand that your audience will enjoy.

Glamour South Africa: Sharing Tips

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Glamour South Africa shares fashion tips on denim pieces with its followers, providing valuable content for fashion enthusiasts.

Create Instagram Story posters with practical tips that your audience can easily apply. Make sure the graphics are in line with your branding, visually appealing, and concise.

Reuters: Redirect Users to Other Platforms

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Reuters entices readers with a story teaser on Instagram and includes a link to their website for further details, driving traffic to their site and potentially other social media platforms.

Use your Instagram Story to leverage visibility by linking to other platforms and sources to maximize engagement.

Coca-Cola: Brand Updates

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When Coca-Cola decided to offer Non-Fungible Tokens (NFT) in 2021, they utilized their Instagram Stories to communicate with their followers about their interest in the metaverse and encourage participation in the auction.

To keep your followers engaged, share any valuable information through your Instagram Stories. Whether it’s about opening a new branch, changing locations, expanding your team, having a new partner, or introducing a new buying process, make sure you inform your followers. By keeping them updated about any new developments, you make them feel involved.

Fabrizio Romano: Posts That Mention You

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Whenever another brand or Instagram user mentions you in their Instagram stories, reshare it on your own. This action shows that there is buzz around your brand, enhancing your credibility. For example, when another global publication like BR Football tagged Fabrizio Romano in a post, he promptly reshared it on his Instagram Stories.

Gordon Ramsey: Tutorials

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Engage your audience by offering tutorials that provide value. Create tutorials with succinct content and engaging visuals, text, and audio to maintain viewer interest. By sharing tips and hacks, you can establish a loyal following among your users.

Gordon Ramsey exemplifies this approach with his recipe tutorials. In one of his Instagram Stories, he demonstrates the preparation of Blackberry BBQ Sauce Chicken in a quick and visually appealing video, complete with a recipe link for his followers to try.

MAC Cosmetics: Highlight Your Customers

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Social proof in business holds great significance. The most effective way to endorse your brand is through the positive experiences of your customers. Share posts featuring satisfied clients who endorse your services and products. Take a look at MAC Cosmetics as an example. They showcase happy clients using their makeup products, giving you an idea of their various kits.

Examples of Excellent Instagram Stories

The selection of the finest Instagram Story example varies depending on the type of content you wish to share. Any of these examples can be successful if used appropriately. The most successful stories engage with the audience, provide valuable tips, or deliver product information concisely.

If you haven’t created an Instagram Story yet, what type of Story would you consider? Share your thoughts in the comments below.

The Best Instagram Stories Examples

Data is from 2023 and 2024 and forecast data is for 2025 and 2026.

 



* This information was taken from various sources around the world, including these countries:

Australia, Canada, USA, UK, UAE, India, Pakistan, Philippines, Indonesia, Nigeria, Tanzania, Kenya, US, United Kingdom, United States of America, Malaysia, U.S., South Africa, New Zealand, Turkey, United Arab Emirates.

Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan.

Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi.

Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling Islands), Colombia, Comoros, Congo, Cook Islands, Costa Rica, Cote D’Ivoire (Ivory Coast), Croatia (Hrvatska), Cuba, Cyprus, Czech Republic.

Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Malvinas), Faroe Islands, Fiji, Finland, France, Metropolitan, French Guiana, French Polynesia, French Southern Territories.

Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Heard and McDonald Islands, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy.

Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, North Korea, South Korea, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg.

Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Myanmar.

Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand (NZ), Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, Norway.

Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and The Grenadines, Samoa, San Marino, Sao Tome and Principe.

Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and South Sandwich Islands, Spain, Sri Lanka, St. Helena, St. Pierre and Miquelon, Sudan, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Sweden, Switzerland, Syria.

Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates (UAE), UK (United Kingdom), USA (United States of America, U.S.), US Minor Outlying Islands.

Uruguay, Uzbekistan, Vanuatu, Vatican City State (Holy See), Venezuela, Vietnam, Virgin Islands (British), Virgin Islands (US), Wallis and Futuna Islands, Western Sahara, Yemen, Yugoslavia, Zaire, Zambia, Zimbabwe.

Africa, Antarctica, Asia, Europe, North America, Australia (Oceania), Middle East, South America.


The Best Instagram Stories Examples
Picture of Author: Amanda Jones
Author: Amanda Jones

Amanda Jones specializes in content marketing. She holds a Master's degree in Marketing Management from the University of Florida and a Content Manager Professional Certificate from the University of Miami.

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