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Instagram Stories provide a significant feature that cannot be overlooked, whether you have a personal or business account. They offer a great opportunity to engage with both new and existing followers, allowing you to increase your brand’s reach and engagement.
Utilizing Instagram Stories is straightforward, but it is essential to share captivating content to keep your audience interested. In this article, we will highlight the top Instagram Stories currently available for viewing.
MKBHD: Behind-the-Scenes
Marques Brownlee offers followers a glimpse into his studio and the filming process, showcasing the effort that goes into creating his sleek videos.
Followers are curious about the behind-the-scenes aspects of content creation or product development in your company. Providing this insight fosters intimacy and can build trust, transparency, and loyalty.
Apple: Product Promotion
Apple continues to showcase its iPhone 15 on Instagram, highlighting the phone’s features such as camera quality, storage, and available color options.
Every business should leverage Instagram Stories to present their products, giving followers a comprehensive look at what to expect. When launching a new product, use stories to create anticipation and inform customers on how to access the items, adding fun elements like stickers or emojis.
The Cut: Q&As
The Cut, a lifestyle publication, explores various topics, including fashion, beauty, lifestyle, and celebrities. Writer Amil Niazi engages with her audience through a Q&A session, offering insights into her writing process, ideas, opinions, and personal experiences as a parent.
Q&As are an enjoyable strategy to help your audience learn more about you; encourage followers to submit questions using the “Ask me a Question” sticker.
Mercedes Benz: Run Fun Quizzes
Mercedes Benz uses quizzes creatively. They tested their fans’ knowledge on the new E-Class features, then engaged them with an immersive exploration of the car based on their score.
Running quizzes on Instagram Stories can spice up your content strategy, boost engagement, and brand awareness by offering enjoyable interactions and breaking the routine of regular posts.
H&M: Product Buying Guide
To prevent your followers from feeling like just a potential sale, create a buying guide. Offer a visual display of your products to entice them to make purchases. H&M, a top fashion brand, leveraged Instagram Stories to showcase new arrivals and presented them on models for a realistic view.
Premier League: Promote Your Posts
Your Instagram Stories hold significant viewer attention, so keep followers informed about your latest content. Despite having 70 million followers, the Premier League successfully reuses grid posts on Stories to engage the audience.
For an upcoming match between two prominent managers, the league hyped the event by taking viewers on a journey. This tactic heightened anticipation and increased user engagement with the post.