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ToggleEssential it is to track your TikTok analytics if understanding the impact and reach of your content is what you desire. If this resonates with you, you’re in the right place.
Providing useful instructions and tips for checking your TikTok analytics and stats, this article is for the more advanced user looking to do more than merely checking their previous video watch history. Knowing this will help you maximize your content’s potential.
Guidelines for Viewing Your TikTok Analytics and Stats
To view your TikTok analytics and stats, upgrading to a Pro account is necessary. Unfortunately, TikTok does not grant regular users access to its analytics section. If you’re promoting a brand and still using a standard account, it’s time to switch.
Just follow these simple steps, and you’ll unlock the doors to TikTok analytics and stats:
- Proceed to your profile page and select the three horizontal lines in the top right corner of the screen. This will open your settings page.
- Access the Manage My Account section.
- Click on Switch to Business Account.
- Follow the steps and select the type that best suits your content.
- Complete the upgrade by verifying your email. If you can’t access your email, opt for the Use phone alternative to receive a text message.
That’s all it takes – your account is now upgraded to the Pro version. Keep in mind that TikTok will only start tracking your history from the moment of the switch. You won’t be able to monitor analytics from your regular account’s usage. The app requires approximately seven days to start displaying insights as it gathers data for your account.
Once everything is configured, accessing your Analytics page is as easy as following these steps:
On Mobile:
- Access your TikTok profile.
- Tap the three horizontal lines in the top right corner.
- Tap Creator tools on the subsequent screen.
- Access your analytics and stats through the Analytics section.
How to Access Analytics on Desktop:
- Place your cursor over your TikTok profile.
- A pop-up window will appear.
- Choose the View Analytics option.
Access account overview, content insights, follower insights, and live overview data in your analytics.
Account Overview Analytics
Track your video, profile views, and follower count with data available for the past seven or 28 days.
Check how many video views and followers you gained on certain days to understand your content’s impact and audience engagement.
Identify spikes in follower count related to specific videos, aiding in content strategy decisions.
Content Insights
Track video performance to understand what content resonates most with your viewers.
View engagement metrics for newly posted videos in the “Video Views” section and longer-term trends in the “Trending Videos” section.
Click on each video to…Details such as the number of shares, average time spent watching the video, its traffic source type, and more can be seen in either the “Video Views” or “Trending Videos” section.
Here is another way to access your older video analytics:
- Find a video you want to show analytics for on your TikTok profile.
- Next to it, click on the three dots.
- Opt for the Analytics option.
Followers Insights
Delve into more about your followers’ demographics and gender in this section. The section also shows how many followers you gained (or lost) over the past week. If you wish to view your followers’ gender distribution, check out the “Gender” section. The “Top territories” list indicates the top five engaging countries with your content.
The Follower Activity in the “Followers” tab is another valuable section. Here, you can monitor your followers’ activity hourly and daily, guiding you to time your future content effectively for maximum engagement.
Please note: To access the “Followers” section, you must have a minimum of 100 followers.
Additional FAQs
Below are more questions to enhance your understanding of TikTok Analytics.
What Are TikTok Analytics?
TikTok Analytics is a dedicated tool aiding creators and businesses in tracking their content metrics. It offers insights into data like changes in follower numbers, profile overview, and video analytics.
With TikTok analytics, you can assess video performance against competitors and track new followers gained post video uploads. It serves as a critical tool for marketers and individuals aiming to make an impact on this social platform.
What Does Personal Profile Mean on TikTok Analytics?
On TikTok Analytics, a personal profile signifies a traffic source type that informs you how your audience discovered your content. Apart from your personal profile, viewers can access your content via the “For You” page or the “Following” tab.
How Do You Know if Your TikTok Followers Are Male or Female?
Visit the “Followers” section of your Analytics to identify if your followers are male or female. Navigate to Analytics > Followers > Gender. A pie chart illustrates your followers’ gender, accompanied by a percentage breakdown for each group.
Can You Check Your TikTok View History?
Though there isn’t a direct option on the TikTok app to review watched video history, a workaround exists. Refer to our comprehensive guide on checking your watch history in TikTok.
Why Can’t I See Analytics on TikTok?
To access TikTok Analytics, you must switch to the Pro Account.
1. Navigate to the Settings and Privacy page on your TikTok account.
2. Proceed to the Manage Account section.
Tap or click on Switch to Business Account by following these steps:
After switching, access your analytics in the “Pro Account” page within settings. For desktop users, hover over your profile picture at the top right and select “View Analytics.”
Key Insights for Marketers on TikTok
Analytics is crucial for marketers. By analyzing your TikTok data, you can enhance your marketing efforts regardless of your niche.
For instance, if you sell hair products to U.S. women, you can monitor your TikTok campaign’s performance. Discovering that most engagement is from Canadian males might signal a need to adjust your strategy.
Dive into your analytics dashboard to uncover valuable insights. Learn which content resonates best with your audience, aiding in tailoring future content.
Optimizing Your Content Strategy
Elevate your TikTok presence by leveraging follower metrics. Regularly analyze page stats to create compelling content that sets you apart. This guide provides an overview of leveraging analytics effectively.
Which TikTok analytics data is most valuable to you? How do these insights enhance your content strategy? Share your thoughts in the comments below.
How to Check Your TikTok Analytics and StatsData includes 2023-2024 figures, with forecasts extending to 2025-2026 and beyond to 2027-2028.
* This information was taken from various sources around the world, including these countries:
Australia, Canada, USA, UK, UAE, India, Pakistan, Philippines, Indonesia, Nigeria, Tanzania, Kenya, US, United Kingdom, United States of America, Malaysia, U.S., South Africa, New Zealand, Turkey, United Arab Emirates.
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan.
Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi.
Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling Islands), Colombia, Comoros, Congo, Cook Islands, Costa Rica, Cote D’Ivoire (Ivory Coast), Croatia (Hrvatska), Cuba, Cyprus, Czech Republic.
Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Malvinas), Faroe Islands, Fiji, Finland, France, Metropolitan, French Guiana, French Polynesia, French Southern Territories.
Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Heard and McDonald Islands, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy.
Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, North Korea, South Korea, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg.
Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Myanmar.
Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand (NZ), Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, Norway.
Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and The Grenadines, Samoa, San Marino, Sao Tome and Principe.
Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and South Sandwich Islands, Spain, Sri Lanka, St. Helena, St. Pierre and Miquelon, Sudan, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Sweden, Switzerland, Syria.
Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates (UAE), UK (United Kingdom), USA (United States of America, U.S.), US Minor Outlying Islands.
Uruguay, Uzbekistan, Vanuatu, Vatican City State (Holy See), Venezuela, Vietnam, Virgin Islands (British), Virgin Islands (US), Wallis and Futuna Islands, Western Sahara, Yemen, Yugoslavia, Zaire, Zambia, Zimbabwe.Africa, Antarctica, Asia, Europe, North America, Australia (Oceania), Middle East, South America.
How to Check Your TikTok Analytics and Stats
- Access your analytics and stats through the Analytics section.