Anniversary Party on Nov. 13 is Open to the Public at No Charge

Beauty of Wax Skin & Body Care is celebrating its 14th anniversary in Downtown Hollywood with a free party open to the public from 5:30 to 8:30 p.m. Thurs., Nov. 13 at 2029 Tyler St.

The event will feature free samplings of mini-massages, mini-facials, foot massages and scalp massages; live country music by Southlight, featuring two Grammy-winning musicians; a mobile clothing boutique; food by Red Chair Catering of Hollywood; and hors d’oeuvres provided by Downtown Hollywood’s Bistro 1902.

“All of the business owners around the area are helping us celebrate at no charge,” said Luis Guevara, president of the Downtown Hollywood Business Association, whose wife Maribel Ruiz owns Beauty of Wax.

The anniversary party is a family event, in keeping with the tradition of Beauty of Wax’s two locations in Downtown Hollywood and Plantation.

“The business is actually a family business,” Guevara said. “Everybody who works there is family.”

Beauty of Wax, a unisex salon whose slogan is “Where Hollywood comes to get sexy,” offers body sculpting treatments, massages, facials, a body cleansing detox program and body waxing.

The 2,000-square-foot storefront on Tyler Street is Beauty of Wax’s third Downtown Hollywood location. The first was a 300-square-foot space in the Executive Center at the Ramada Downtown Hollywood.

Guevara and Ruiz attribute the success of their business in large part to their Downtown Hollywood presence. The historic arts, music and entertainment district is “the best,” Guevara said. “The location is one of the things that’s helped us stay here and keep growing.”

Guevara and Ruiz enjoy being involved in the community that supports their business.

“We do a lot of things to help the community,” Ruiz said.

“We love Hollywood,” Guevara added. “That’s why we’ve been here 14 years.”

Beauty of Wax is open from 9 a.m. to 6 p.m. Monday; 9 a.m. to 7 p.m. Tuesday, Wednesday and Saturday; and 9 a.m. to 8 p.m. Thursday and Friday. For more information, call 954-922-2252 or visit www.beautyofwax.com.