The Rolon Group, a management company that provides value-driven, business-focused marketing and marketing solutions through its four specialty brands, recently expanded its operations into the SunTrust Bank building at 2001 Hollywood Blvd. in Downtown Hollywood.
The Rolon Group was founded in January 2014 by Anthony Rolon, who has been a resident of Hollywood for eight years along with his wife Wendy, the company’s chief operating officer.
Comprised of experts in the education, marketing and technology industries, the Rolon Group team offers full-service marketing, digital marketing, software and technology, and call center solution services through its individual brands: Tribeca Marketing Group, World Web Partners, Ynot? and RolCall.
Anthony Rolon prides himself on the emphasis on values and relationships that are at the heart of his businesses.
“At the Rolon Group, our values define us. They drive us. They differentiate us,” said Rolon, a Brooklyn, N.Y., native and a former executive in the private post-secondary education sector with more than 20 years of experience in admissions and marketing. “Integrity is at the core of everything we do.”
“At Rolon Group, we are a people agency,” added Wendy Rolon, whose background includes more than 25 years of management experience in school operations, administration and student finance. “Our ability to build new relationships and nurture existing ones is key to the success of our businesses.”
Relationships within the company are just as important as relationships with clients.
“We surround ourselves with like-minded folks – people who love this business, love the people it serves, who think outside of the box and who are willing to go that extra mile, for us and for our clients,” said Anthony Rolon, who rewards his staff with monthly massages and car washes.
Rolon started his business in 2008 with World Web Partners (www.worldwebpartners.com), a full-service digital marketing agency for a wide range of clientele, including schools and colleges. World Web Partners offers online lead generation and search engine marketing, including Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO). Paid leads are offered through Americolleges.com, WWP’s proprietary online college search directory that helps match students and colleges.
In 2012, Rolon launched Tribeca Marketing Group (www.tribecamarketinggroup.com), a full-service agency that delivers marketing and admissions services to schools and colleges. Tribeca handles all aspects of marketing communications, including branding and strategy, media planning (both traditional and digital), vendor management, search engine marketing and social media.
In 2013, Rolon established Ynot? (www.ynot.us), a comprehensive and integrated cloud-based lead management, marketing analysis and customer-relationship management software application. Designed specifically for higher-education institutions, Ynot? boasts flexible reporting capabilities, a complete call center solution and a call monitoring module.
In 2014, Rolon founded RolCall (www.rolcall.com), a U.S.-based call center solution for higher education that acts as an extension of current inbound and outbound calling efforts, giving the client the power of an internal call center without the expense of building one. RolCall can be used for servicing new inquiries or reconnecting with older ones, feasibility studies, retention campaigns, and student, graduate and employer surveys.
For Anthony and Wendy Rolon, working in the same city they live in is so much more than a convenience. They appreciate the unique character of the historic downtown arts, music and entertainment district and all it has to offer.
“Our clients and employees love the local vibe of our Downtown Hollywood offices,” Wendy Rolon said. “It brings a real ‘family feel’ to our organization, and the Downtown Hollywood Mural Project and, unique shops and art galleries inspire creativity. It’s a perfect place for a small marketing group like ours.”
For more information on the Rolon Group, call 866-765-2509 or visit www.rolongroup.com.
There is no charge for on-street downtown parking between 8 p.m. and 8 a.m. Free on-street parking is available in three-hour increments between 8 a.m. and 8 p.m. Garage parking is available for $1 per hour at the Municipal Garages located at 251 S. 20th Ave. (between Harrison Street and Van Buren Street) and 251 N. 19th Ave. (between Tyler Street and Polk Street).
For more information about redevelopment projects, businesses and events in Hollywood’s Downtown and Beach Districts, call the Hollywood Community Redevelopment Agency (CRA) at 954-924-2980 or visit www.hollywoodcra.org.
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