Instagram Users in Colombia (Statistics & Usage)

Instagram Users in Colombia (Stats)

I love Colombia, and I also love Instagram!

Colombian people are so lively and creative, and they love to share their culture on Instagram.

I did a lot of research this week and found many Instagram stats from Colombia.

I wrote them all down in the blog post below.

Here are statistics about Instagram users and usage in Colombia:

Statistics about Instagram users in Colombia (Stats)

Number of Instagram Users in Colombia (Statistics & Usage)

Instagram is one of the most popular social media platforms in Colombia. There are over 18 million Colombian Instagram users. According to the latest statistics, 77 percent of Instagram users are active users in the country. This is a 5 percent increase from the previous year, and it shows that Instagram is gaining traction in Colombia.

In relation to this, Android usage is at 54.95 percent, while Windows and iOS usage are 19.59 and 6.46 percent, respectively. This shows that Instagram is accessible to many people in the country through their mobile devices. Moreover, with its growing user base, businesses can use Instagram as an effective marketing tool for targeting potential customers.

During my stay in Colombia last year, when I spent a few months living in Medellin and working remotely, I definitely noticed that most people I met were active Instagram users, and many of them loved getting new followers. All my friends access their account details at least once per hour to check the details of their Instagram profile and aim to increase. the percentage of active followers and the number of likes that they get every month by improving their presentation and photography skills.

Instagram Users in Colombia by Gender and Age Group (Instagram stats Colombia)

How many Instagram Users in Colombia (stats)

In terms of gender and age breakdown, the majority of Instagram users in Colombia are between the age of 18-34. About 57.2% of Colombian users are female and 43% are male. While this indicates that there is a gender gap that needs to be addressed, it also provides an excellent opportunity for brands to target their desired audiences.

The average Colombian internet user is also familiar with other popular social platforms such as Facebook, YouTube, and TikTok. Therefore, marketers should also consider leveraging these platforms to reach out to potential customers in Colombia.

In my experience living in Colombia, it seems like both Colombian women and Colombian men love using Instagram as much as each other, but women use it more for promotional purposes and men prefer to use these social media platforms for dating purposes.

Instagram Stats about Ad Reach in Colombia

The answer is yes! Instagram is indeed popular in Colombia. What’s more, over 60% of Instagram users in Colombia are between the ages of 18 and 34, making it an excellent platform for targeting audiences. Advertising reach figures provided by Instagram also show that it is growing in popularity – with a jump of 1.7% in the last year alone. So, if you’re looking to increase your brand awareness, sales, or reach new audiences, targeting Instagram users in Colombia is definitely a great option.

I personally never bought ads myself, so I can’t really share a professional opinion about them. I prefer to buy my ads on Google.

Influencer Marketing in Colombia

The data from IAB’s report confirms that influencer marketing is growing in Colombia, with an increase of 78% in 2021 compared to the previous year. Micro-influencers on Instagram have an average engagement rate of 3.86%, while mega-influencers see only 1.21%. Facebook and Instagram were the top two social media channels for influencer marketing, with Instagram being the single most popular channel with the most access daily, according to the statistics that I found during my research this week for my own personal account and business account.

Influencer marketing software providers, such as Woomio, can help brands and agencies run successful campaigns, while is a platform that enables brands to collaborate with influencers at scale. With these platforms and tools available, it’s clear that influencer marketing is a powerful tool for brands looking to reach their target audiences in Colombia.

I prefer to do all my marketing on Google as I spent 10 years studying it, but I know that young people use Instagram and TikTok even more than Google, so I might have to change my social media marketing strategy if I want to target this younger demographic in the future for my own business.

Is Instagram popular in Colombia?

Yes, Instagram is popular in Colombia. According to a recent survey, 18.30 million users in Colombia use Instagram, representing 77% of the total population in the country. It is also the second most popular social network after YouTube, with 98% of the population being active users. Moreover, its user base is dominated by young people aged between 18 and 34, making up for 60% of its total user population. This makes Instagram a great platform to target for businesses looking to advertise their products or services in Colombia.

How many Instagram users are there in Colombia?

There are 18.30 million Instagram users in Colombia. This figure suggests that Instagram is continuing to grow in popularity in the country, with more and more people embracing it as an effective social media platform. Moreover, the United States-Colombia Trade Promotion Agreement (CTPA) was signed on November 22, 2006, which allowed for an influx of international business opportunities and investments. This development has likely contributed to the success of Instagram in Colombia. As such, marketers and businesses should consider leveraging the platform to reach their target audience in Colombia.

In my opinion, I suspect that this number will continue to grow, as social media apps are very common among your users and will become even more popular in the years to come. This is my personal prediction anyway!

What social media is most popular in Colombia?

The most popular social media platform in Colombia with the most daily usage and users is Facebook with 36 million users, followed by YouTube with 29.9 million users, according to statistics. Instagram also has a large presence in the country, with 23.2 million users who access the platform daily. WhatsApp is also widely used in Colombia, with 21.7 million users. This shows that Instagram is a powerful tool for connecting with people in Colombia, as well as for marketing and advertising purposes. It also provides an opportunity for companies to target different age and gender demographics, as well as to reach specific audiences based on their interests and locations.

Which country has most downloads of Instagram?

According to the latest OECD data, India tops the chart with the most Instagram users, with over two billion active users and is one of the few apps to be downloaded in over 100 countries. When it comes to downloads, India is leading the way. However, Colombia is also seeing an increase in Instagram usage. With a 20% user base, Instagram is gaining traction as a runner-up social network in 44 countries. It is also worth noting that Twitter resists in 7 territories and Reddit in 3. All of this shows that Instagram is becoming an increasingly popular social media platform in Colombia with the most daily users who access and use it.

I personally access my IG account only once a week, on the weekend, as it helps me focus on work and not get distracted.

These are all the Instagram stats about Colombia that I could find on the web, if you found more data that would benefit this blog post, please let me know, and I’ll add it to this page.

Picture of Author: Amanda Jones
Author: Amanda Jones

Amanda Jones specializes in social media marketing. She holds a Master's degree in Social Media Management from the University of Florida and a Social Media Professional Certificate from the University of Miami.


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