Instagram Views vs Likes: What is the difference?

Today I’m gonna teach you what’s the difference between Instagram views VS Likes on your Instagram videos.

Let’s do this quickly because I got to run to school in a few hours! (lol)

Let’s get started!

What is the Difference Between Instagram Likes and Views?

The difference between Instagram views and likes is the way that IG counts them. Views in comparison to likes are the difference between how often a video has been seen and its reception by viewers. On Instagram, ‘likes’ refer to approval ratings of videos that have been watched.

Are views better than likes on Instagram?

No, views are not better than Instagram likes. Likes are often privileged over views, as they provide an unambiguous symbol of audience involvement and appreciation.

Key Takeaway: The difference between views and likes on Instagram is important to understand in order to measure the success of your posts: • Views = number of times a post has been seen, including people who scroll past without taking action. • Likes = when someone clicks “like” button, usually from followers.

Instagram views VS Likes

Instagram is one of the most popular social media platforms today, and it’s easy to see why. With its vast array of features, users can share their lives with friends and family in a visually appealing way. But what do all those numbers mean? How does Instagram measure success? The answer lies in understanding the difference between views and likes on Instagram.

What are Views?

Views refer to how many times your post has been seen by other people. This includes both followers and non-followers who come across your post through hashtags or explore pages. When someone visits your profile page, they will also be counted as a view for each individual post you have made since their last visit.

What are Likes?

Likes refer to how many people have clicked the heart icon on any given post or video you have shared on Instagram. It’s an indication that they appreciate what you’ve posted enough to show it publicly by clicking “like” – much like a thumbs up sign. Unlike views, likes don’t necessarily indicate whether someone actually saw your content or not; they simply signify approval from those who did take notice of it.

Why do I get more views than likes on Instagram?

The number of views versus likes is often dependent upon several factors such as timing (when was the content posted), audience engagement (how active is my target audience) and quality (is my content interesting/engaging). Generally speaking though, posts tend to receive more views than likes because there are fewer barriers for viewers when compared with likers – anyone can view without having an account or even being logged into one. That said, if you’re seeing significantly higher view counts than like counts then this could be indicative of low engagement levels which means that either your content isn’t resonating with viewers or perhaps there’s something wrong with how it’s being presented (i.e., poor image quality). One popular social media marketing strategy to get more views is to buy Instagram views from the UK.

Is it better to get likes or views?

Ultimately neither metric should be used as an absolute indicator of success but rather taken together as part of a larger picture when assessing performance across multiple posts over time – this helps identify trends so that adjustments can be made accordingly if needed. In terms of which metric matters more though; generally speaking getting lots of high-quality engagements such as comments would typically signal greater success than just accumulating large amounts of either type alone due to its potential reach factor amongst other things e.g., shares etc

Why am I getting views but no likes on Instagram?

If you’re noticing that despite receiving plenty of views, none seem willing to click “like”, then this could suggest two things. Firstly, while people may find your content interesting enough initially, they aren’t connecting emotionally enough afterwards; i.e., feeling compelled enough after viewing/reading whatever message/story was conveyed within said piece(s) of work – thus leading them away from wanting expressing themselves further via liking etc… Secondly however; perhaps there’s something off about presentation itself; i.e., maybe colors clash too harshly making everything appear unappealing at first glance thereby preventing further exploration altogether resulting in little-to-no engagement overall regardless…

Are Views Better Than Likes On Instagram?

Ultimately, both metrics play an important role in marketing strategies depending on the context and objectives set forth beforehand. Therefore, taking them into consideration together should always form part of any strategy going forward whenever possible.

Comparing Instagram views and likes can be a great way to measure the success of your posts; however, it’s important to consider why you may have more views than likes on certain posts. Let’s explore this further in the next section.

Key Takeaway: Instagram success is measured by both views and likes, but neither should be used as an absolute indicator. Both metrics must be taken into consideration together to assess performance across multiple posts over time. Quality engagement such as comments are typically more successful than just accumulating large amounts of either type alone.

Why am I getting views but no likes on Instagram?

The reason why you are getting views but no likes on Instagram is that the content is not captivating enough for people, or simply too ordinary compared to other posts in their feeds.

If you’re looking to spike likes and engagement on the posts, use eye-catching images with engaging captions. Not only will this draw attention but it’ll also make people want to hit that ‘like’ button! Furthermore, remember to include relevant hashtags so more eyes can be drawn in. With these tips in mind, your social media presence should start seeing a boost soon enough!

Is it better to get likes or views?

It is better to get likes compared to getting views on Instagram. Liking a post is far more meaningful than just viewing it, as this means that Instagram users not only view your content but appreciate it enough to show their support. Likes are superior to views because they showcase the value of your posts.


In conclusion, understanding the difference between Instagram views and likes is essential for anyone looking to maximize their reach on the platform. While it may be tempting to focus solely on Instagram likes as a measure of success, views are just as important when it comes to engaging with your audience. It’s also important to consider why you might be getting more views than likes – this could indicate that you need to adjust your content strategy or refine your target audience. Ultimately, both views and likes can help boost engagement and visibility on Instagram so don’t forget about either one.

Picture of Author: Amanda Jones
Author: Amanda Jones

Amanda Jones specializes in social media marketing. She holds a Master's degree in Social Media Management from the University of Florida and a Social Media Professional Certificate from the University of Miami.


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