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Reels on Instagram, introduced in 2020, have quickly become a popular feature of the app. These short videos, initially meant to rival TikTok, have evolved into more than just a pastime. With their wide reach and growing popularity, Reels have emerged as one of the top avenues for earning money on Instagram.
The monetization of Reels is a reality accessible to anyone, not just celebrities, with the right strategy. If you’re interested in making money through Instagram Reels, continue reading to discover various methods you can explore.
Making Money With Instagram Reels
Instagram frequently releases updates that offer opportunities for monetizing your content. Presently, there are numerous ways to generate income from Instagram Reels. Participating in the platform’s new bonus program, designed to reward content creators, can potentially earn you hundreds to thousands of dollars monthly.
Even if you’re not eligible for the bonus program, you can still leverage Reels to promote your business and boost sales. Additionally, engaging in brand sponsorships and affiliate marketing can serve as supplementary income streams. Below, you’ll find details on each money-making approach.
Enrolling in the Instagram Reels Play Bonus Program
Instagram is heavily emphasizing Reels and has announced plans to offer bonuses to qualifying users who create and post Reels. This opportunity may seem like a dream come true for those already making such content. Here’s an overview of the process.
Step One: Qualifying for the Reels Play Bonus Program
To start, you must qualify for Instagram’s bonus program, which is currently available only in the U.S. While the program is invitation-based and cannot be directly applied to, there are certain criteria users must meet.
- Having a business or creator account
- Residing in the U.S. and being at least 18 years old
- Adhering to Instagram’s monetization policies
- Having a follower count below one million
Accounts meeting the eligibility criteria will receive a notification within the app confirming their qualification for the program. You can also check for available bonuses using the following steps.
- Visit your creator or business profile.
- Access your Professional Dashboard.
- Locate Bonuses in the menu.
- Click on Get Started to verify your eligibility.
- If the option is still unavailable despite meeting all the criteria, remember to check back regularly as the rollout is gradual.
Ensure to activate the bonus program promptly upon becoming eligible to avoid expiration of your eligibility. Activation is a straightforward process.
Step Two: Activate the Bonus Program
Activating the bonus program is crucial once you are eligible, as your eligibility may expire. The setup process is easy.
- Access your Professional Dashboard from your profile. Afterward, follow the steps below:
- In the Bonuses section, click on Get Started. Subsequently follow the remaining instructions:
- Agree to the Terms and Conditions provided for the bonus program.
- Specify your country and whether you are an individual or a business owner. Business owners will need to input their tax details on the subsequent page:
- Choose your preferred payout method, which can also be selected at a later time.
- Click on Activate bonus, then Done, and you are good to go.
Within the Bonuses page on Instagram, select the Reels Play Bonus before posting a Reel. You can still select the Reels Play Bonus up to 24 hours after posting the Reel if you forget to do it initially. Deleting a Reel will exclude it from contributing to your goal. Avoid using branded content as it is not permitted within the bonus program. Adherence to the terms and conditions is crucial as three instances of Reel violations will disqualify you from the program for a specific period. If all criteria are met and the goal is achieved, Instagram will send an invoice around the 10th followed by payment around the 21st of the following month.
To maximize revenue on Instagram with short videos, consider collaborating with brands. Brands seek accounts with established followings and relevant niche content for exposure opportunities. Even though the Reels Play Bonus Program may not be fully operational, brand collaborations can still bolster your income through sponsored content. Platforms like Upfluence and NeoReach facilitate connections between businesses and creators. Once a collaboration is agreed upon, post sponsored content with transparency and tag the collaborating business in your Reels.
If landing brand deals seems challenging, consider leveraging affiliate programs. Affiliate programs allow individuals to earn commissions for sales generated through their promotion. Platforms like Amazon Associates and Instagram’s affiliate program offer such opportunities. Additionally, self-promotion through Reels can be an effective marketing strategy for businesses to reach a wider audience.
Instagram’s Subscription feature allows creators to offer exclusive content to subscribers for a monthly income, though currently limited to the U.S. Engage dedicated followers by offering paid content through this feature. Utilize Reels to promote subscription benefits and increase your audience’s interest.
Monetizing efforts on Instagram, such as enrolling in the Reels Play Bonus Program or exploring alternative methods, can generate income from valuable content creation. Take advantage of these opportunities to start earning on social media platforms.
Have you enrolled in the Reels Play Bonus Program or initiated posting your Reels already? Share your experiences in the comments below.Upon DOMLoaded, set pmDOMLoaded to false and pmClickTarget to an empty string. Invoke pmTriggerDOMListener to handle user interactions. Asynchronously load and trigger delayed scripts for performance optimization. Update styles for delayed styles using querySelectorAll. Dispatch events when all scripts are loaded and replay clicks. Adjust event listeners for jQuery readiness. Modify document write functionality and sort delayed scripts based on attributes. Preload scripts and load them in sequence. Implement click event handlers and click replay functionality. Make necessary attribute updates for various events and interactions. Add event listeners for page visibility change and optimized touch events. Embed related posts section with links and thumbnails for user engagement.There are various images showcasing different tutorials like “How to Get Paid from DoorDash,” “How to Add Text to Instagram Reels,” “The Best Instagram Reels Songs,” “Instagram Reels Aspect Ratio Information,” and “Instagram Reels File Size Limit”.
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Data is from 2023 and 2024 and forecast data is for 2025 and 2026.
Africa, Antarctica, Asia, Europe, North America, Australia (Oceania), Middle East, South America.
* This information was taken from various sources around the world, including these countries:
Australia, Canada, USA, UK, UAE, India, Pakistan, Philippines, Indonesia, Nigeria, Tanzania, Kenya, US, United Kingdom, United States of America, Malaysia, U.S., South Africa, New Zealand, Turkey, United Arab Emirates.
Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan.
Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi.
Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling Islands), Colombia, Comoros, Congo, Cook Islands, Costa Rica, Cote D’Ivoire (Ivory Coast), Croatia (Hrvatska), Cuba, Cyprus, Czech Republic.
Denmark, Djibouti, Dominica, Dominican Republic, East Timor, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Malvinas), Faroe Islands, Fiji, Finland, France, Metropolitan, French Guiana, French Polynesia, French Southern Territories.
Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Heard and McDonald Islands, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy.
Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, North Korea, South Korea, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg.
Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Myanmar.
Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand (NZ), Nicaragua, Niger, Nigeria, Niue, Norfolk Island, Northern Mariana Islands, Norway.
Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and The Grenadines, Samoa, San Marino, Sao Tome and Principe.
Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Georgia and South Sandwich Islands, Spain, Sri Lanka, St. Helena, St. Pierre and Miquelon, Sudan, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Sweden, Switzerland, Syria.
Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tokelau, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates (UAE), UK (United Kingdom), USA (United States of America, U.S.), US Minor Outlying Islands.
Uruguay, Uzbekistan, Vanuatu, Vatican City State (Holy See), Venezuela, Vietnam, Virgin Islands (British), Virgin Islands (US), Wallis and Futuna Islands, Western Sahara, Yemen, Yugoslavia, Zaire, Zambia, Zimbabwe.
How to Make Money and Get Paid With Instagram Reels