I was surprised when I learned this morning that Snapchat was one of the most popular social media platforms in Colombia!
I wanted to make sure that all the stats that I found were legit, so I did more research today for about 5 hours and wrote down all the statistics about users in Colombia that I could find online.
I’m sharing these stats with you today.
Let’s get started!
Snapchat Users in Colombia in 2019
I found some fascinating statistics about the number of Snapchat users in Colombia in 2019. According to research, there were 5.9 million users in Colombia in 2019, which is a huge increase over the previous year. This puts Colombia ahead of Argentina and Algeria in terms of Snapchat usage.
I never got hooked to Snapchat myself and I am not a user personally, but I know many of my younger relatives that love using it on a daily basis.
Snapchat Users by Country (Snapchat stats Colombia)
It is no surprise that Snapchat is one of the most popular social media platforms in the world. According to the survey fielded in Colombia, in 2019, 24 percent of smartphone users surveyed stated they used Snapchat on a daily basis. Furthermore, it is estimated that by 2023, there will be an estimated 52,085,168 users of Snapchat in Colombia. It is also estimated that by the end of 2023, the number of users in Myanmar will be 54,577,997 and South Korea 51,784,059 and Uganda 25,941,152.
I need to let you know that all the stats that I wrote in my blog post have been found today, and these are the latest Snapchat statistics about users in Colombia. This data was released only a few weeks ago by the most legit analytics company that I could find, like Statistica and others.
Most Used Social Networks in Colombia
In addition to Snapchat, other popular social networks used in Colombia are YouTube (98 percent), Tumblr (819 percent), and Line (18 percent). Not only that, but according to the survey fielded in Colombia in 2019, 24 percent of smartphone users surveyed said they use Snapchat on a daily basis.
This shows that although Snapchat is popular among Colombian users, there are still other social media networks that they like to use as well. With such a wide variety of options, it’s no wonder that Colombia’s social media landscape is thriving.
I’m always surprised when I hear that Facebook is still one of the most used social media network in Colombia, because back home in my own country, people have stopped using Facebook a few years ago.
Snapchat Users in Colombia in Early 2022
In early 2022, Colombia had 6.25 million users of Snapchat, according to advertising resources published by the company. This figure represents a significant growth in the number of users of this popular multimedia messaging app since 2019 when only 24 percent of smartphone users reported using Snapchat on a daily basis.
98 percent of all users access social media platforms through their cell phones. In comparison to other popular social networks, such as Instagram and Pinterest, Snapchat is not as widely adopted in Colombia but it is still an important platform for communication and entertainment.
I want to take some time to add a note about this subject. I realized that after COVID-19 the world has started to use Social Media networks even more than before, so it doesn’t surprise me that Snapchat had such a fast growth of users in Colombia.
Users of the Snapchat app Worldwide
Snapchat is one of the most popular mobile apps worldwide, with some 347 million active daily users. According to the survey fielded in Colombia, in 2019, 24 percent of smartphone users surveyed stated they used Snapchat on a daily basis. This means that Colombia had 52,085,168 users of this multimedia messaging app in early 2022. Snapchat is also engaging to adults in Latin America.
In Mexico, around 57% of its users are 18-24 years old and 25% are 25-34 years old. However, compared to other countries, Colombia has the second-largest number of users worldwide. This is a testament to the popularity of this app in the country and how Colombians are embracing digital technology.
I still think that the most popular country using Snapchat is still the United States. And unless China decides to unlock this app to his citizens, I am pretty sure that the USA will always remain the country with the most users, including myself.
Snapchat Adoption and Use in Colombia July 2022
In July 2022, the numbers show that Snapchat’s popularity continues to grow in Colombia. According to DataReportal, the number of users in the country increased by 2.6 percent during 2021, reaching 1.007 billion by the end of that year.
This is significantly more than other social media networks, such as Pinterest, which has just over 50 million users in Colombia.
What’s more, a survey fielded in Colombia that same year revealed that 24 percent of smartphone users stated they used Snapchat on a daily basis. Snapchat is clearly becoming a popular choice for social media users in Colombia and it seems that it will continue to grow in popularity over the next few years.
From what I see, Colombia has started to use social media apps way more than before in the last 3 years, mostly due to COVID-19 and social distancing, which is great news for me because I am an investor in this company and own a few shares myself.
Number of Pinterest Users in Colombia
In addition to Snapchat, Pinterest is also an important social media platform in Colombia. According to a forecast, the number of users in the country is expected to increase by 3 million between 2022 and 2028. Currently, there are over 5.3 million active users in Colombia, making it an important part of the social media landscape.
In the US, 86.35 million people are using Pinterest, making it one of the most used social media apps in the world. Brazil has the second most users with 27 million, followed by Mexico with 17.86 million users. This shows that Pinterest is gaining popularity in many countries, including Colombia.
I wish I was gaining popularity as fast as this app is getting it, that would probably make me rich hahaha.
Snapchat Usage Statistics for Colombia
The statistics for Snapchat usage in Colombia show that the app is growing in popularity. In 2019, 24 percent of smartphone users surveyed stated they used Snapchat on a daily basis. This number increased to 6.25 million users by early 2022. Additionally, data from comScore showed that in July 2022, 5.6% of the total population in Colombia was using Snapchat.
This puts Colombia as the twentieth largest country in terms of Snapchat audience size. Furthermore, 57% of its users are aged between 18-24 and 25% are aged between 25-34. This indicates that Snapchat is engaging both young and adult populations in Colombia. It is also worth noting that Instagram is more popular than Snapchat in Colombia with 77 percent of active users compared to only 24 percent for Snapchat.
Popularity of Snapchat in Colombia (compared to other social media platforms)
I’m sure lots of people in Colombia are asking themselves “Is Snapchat popular in Colombia?”. Well, the answer is a resounding yes! According to a survey fielded in Colombia, in 2019, 24 percent of smartphone users surveyed stated they used Snapchat on a daily basis. In addition, the most used social networks in Colombia among active users are YouTube (98 percent), Snapchat (32 percent), Tumblr (19 percent) and Line (18 percent). This clearly indicates that Snapchat is a popular social media platform in Colombia and is an ever-growing market for the company.
I lived in Medellin for a few years and. I can confirm that Snapchat is quite popular in that Colombian city. Many of my friends are using it.
Instagram vs. Snapchat in Colombia
In Colombia, with the rise of the smartphone, social media usage has become extremely popular. Colombia is one of the top countries for social media usage in the world. Instagram and Snapchat are two of the most popular social networks in Colombia and this is especially true for young people. Instagram is the most popular social network in Colombia, with 35 million active users.
Snapchat is also popular in Colombia, with 32 percent of smartphone users using it daily. When it comes to usage and engagement, Snapchat is more popular than Instagram among younger generations in Colombia. Snapchat offers more creative tools to create content and allows users to have a more interactive experience with their friends.
In my opinion, of course, Instagram will remain the most popular social media app in Colombia for many years. I don’t see Snapchat ever becoming more popular than Ig. But TikTok might overthrow IG at some point in the near future. We’ll keep on reading the news about digital trends and see how many internet users and members will start using it in the future! Snap’s advertising resources and reports on gender data will help us understand how to represent unique individuals on Snapchat daily and on Twitter as well.