TikTok Users in Colombia (Statistics & Usage)

TikTok Users in Colombia (stats and usage)

Did you know that over 19 million Colombian people are using TikTok?

Even though it started as a Chinese app, TikTok is now very popular in Colombia, and it’s is my personal favorite app!

I did some research and compiled a lot of different TikTok statistics for the country of Colombia, which I included in the article below.

Here are the most recent TikTok stats and Tiktok users in Colombia:

TikTok Users Statistics in Colombia

TikTok Users in Colombia (Statistics & Usage)

As of 2022, there are 13.65 million Colombian users aged 18 and over who are active on TikTok, and this figure is expected to grow significantly over the next few years. According to a report from Digital 2022, 56.25% of TikTok trends come from Latin America, with Mexico, Colombia, Argentina, and Brazil having the highest user numbers for the platform.

Interestingly, Wilson reported that the largest demographic on TikTok is between 18-34 years of age, with Snapchat (65%) and TikTok (50%) being the most popular among younger users. Kepios also found that 2.7 billion people around the world use social media platforms such as Facebook, Instagram, LinkedIn, and Messenger.

How many people use TikTok in Colombia? (TikTok stats Colombia)

TikTok Users in Colombia

At the moment, an estimated 65 million people in Colombia are using TikTok, making it the second most popular social media platform in the country. This is particularly remarkable given the recent success of presidential candidate Rodolfo Hernandez, who campaigned heavily on the platform and was even dubbed the ‘king of TikTok’.

It’s no surprise then that over 6.8% of all people on Earth are using TikTok – and this figure is growing every day! With its immersive user experience, innovative ad formats, and ability to reach a wide range of audiences, it’s no wonder why so many people are turning to TikTok to connect with their friends and family.

I love to discover new music and dances moves on TikTok, as my wife is a dance teacher and we both have a love of fun using this app on the weekends with our friends, which are both dancers and marketers of the same gender and age as us (we were all born in the same decade).

Overview of TikTok Statistics in Colombia compared to internet users on social media platforms in other countries:

As of the start of 2022, TikTok ads have reportedly reached 36.0 percent of all adults aged 18 and above in Colombia. This is a testament to the platform’s growing popularity in the country, with the latest data suggesting an average of 1.2 million new users joining each day.

And with FIFA U-17 Women’s World Cup coverage and presidential candidate Rodolfo Hernández using TikTok to promote his campaign, it’s no surprise that it’s become a mainstay in Colombian culture and Colombian social media usage. In terms of trust, Colombians have a positive view of TikTok, as they score higher than Brazil (-6) and most other nations in the region when it comes to trust in the app. So if you’re looking for up-to-date insights into what people are doing online in Colombia, it’s definitely worth taking a look at TikTok stats.

When I spent. a few months in Colombia last year, where I was living in Medellin specifically, I noticed that most internet users surf. theweb on their mobile phones, myself included. Which means that it’s very easy for TikTok users to access a full report of data for analysis and to get insights directly from their phone and reach their audience at the same period on the internet and on Tiktok, for example.

Which country has highest TikTok users?

It is no surprise that TikTok has gained immense popularity among Colombians and it is highly evident from the recent TikTok stats in Colombia. Looking at global statistics, it can be seen that Finland has the highest number of TikTok users, with 69% of the population having the app installed on their devices. This is followed by other countries such as India, USA, China and Brazil.

Kim Kardashian and Kanye West’s daughter North West has even posted a clip on TikTok grooving on her dad’s remixed version of Bound. This just goes to show how much TikTok has become a part of our lives, no matter which country we live in!

I wish I could say that getting TikTok followers has been easy for me as it was for those famous people, but my revenue and statistic from my Internet Tiktok account have just small details in comparison to this female influencer’s data and context.

Is TikTok in Colombia?

Yes, TikTok is in Colombia! It is the fourth most popular social media platform in Colombia and has grown exponentially since its launch in 2018. TikTok is used by both adults and teenagers, with a large demographic of 18 to 29 year olds. Colombia has seen a huge surge in the number of TikTok users since the presidential election surprise in May 2021, when a populist TikTok star was elected as president.

This further increased the popularity and reach of the platform, as did the announcement of the 2022 Women’s Six Nations tournament, which would have included Scotland had they qualified. As TikTok continues to grow in popularity, it is becoming an increasingly important tool for businesses to promote their products and services.

This makes it a great opportunity for entrepreneurs in Colombia to start selling online with Shopify, which provides all the tools needed to build an online empire, from videos and podcasts to ebooks and dropshipping tools.

There are plenty of marketplaces where you can buy and sell Instagram accounts, YouTube channels, TikTok accounts and other social media business pages. Finally, UrleBird is an app that you can use to download TikTok videos for free without any video link. So if you’re looking to make an impact on TikTok in Colombia, now’s the time to get started!

On another note, if you are interested in learning from my experience, I can teach you how to successfully us TikTok ads in Colombia to generate more money for your own small business, the same way I helped many other Colombia business owners to do the same and get more income from internet users and TikTok users using their TikTok accounts.

Let me know in the comments below if you are interested!

What is the largest demographic on TikTok?

One of the most interesting TikTok statistics in Colombia is the age group of the users. According to ByteDance’s advertising resources, 65 million users in Colombia are over 18 years old. It’s also worth noting that the largest demographic on TikTok is under 25 – 44% of TikTok’s users fall into this age group.

This makes sense as TikTok has become a major political battleground for Colombia’s presidential candidates, who are reaching out to young voters. Furthermore, most social media users in Colombia are between 18 and 34 years old, with Snapchat (65%) and TikTok (50%) being the most popular amongst this demographic.

This further highlights the significance of TikTok in Colombia and its ability to reach a large portion of the population.

If you want to read about more Tiktok stats, I suggest that you check out Hootsuite’s blog post after you read my own article on this page on my own website, if you have time, of course!

Author: Amanda Jones
Author: Amanda Jones

Amanda Jones specializes in social media marketing. She holds a Master's degree in Social Media Management from the University of Florida and a Social Media Professional Certificate from the University of Miami.


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